Product and General News
University of Michigan Ross School MBA Candidates Working with Multiquip, the Concrete and Mortar Mixer Industry-Leader to Develop Long Term Digital Marketing Strategy
News Date: Feb 07, 2017
Author: Jon Williamson
Source: Multiquip Inc.
MBA candidates from the University of Michigan’s Ross School of Business recently selected Multiquip for a group project involving the creation of a digital marketing strategy for the company. The students visited Multiquip headquarters in Carson, California for an intense two day meeting with senior management, product and industry experts to familiarize themselves with the company and the industry.
The team has backgrounds ranging from major automotive, military and health care to the software industry, and will offer a fresh perspective on the evolving ways to communicate with target markets. “We are excited about the perspective these students are bringing to table,” said Juan Quiros, Senior Director at Multiquip. “Developing an effective digital marketing strategy is key to supporting current customers, engaging contractors, and staying on top of a rapidly changing industry .”
The project findings and outcomes will be presented to both University of Michigan staff and Multiquip in April in Ann Arbor, Michigan.
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About Multiquip Inc.
Founded in 1973, Multiquip is one of the largest, most diversified manufacturers and suppliers of world class quality products and solutions for the construction, telecom, government, entertainment, and oil and gas exploration markets. Multiquip’s comprehensive product portfolio encompasses light to medium construction equipment, power generators and lighting. Servicing customers worldwide, Multiquip distributes its products in more than 70 countries through thousands of authorized distribution partners. For more information, visit www.Multiquip.com.
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